the idea book

I finished the book in just one standing cos I really enjoyed it. What I love about it is that it's engaging and informative. It pulls in facts from various sources but avoids being too heavy (which otherwise would have contradicted it's objective anyway). The facts are interesting nuggets woven in to support each idea. I'd say it's short, sharp and snappy.

And what's more, it's interactive too... each idea concluded with an activity that is practical and aimed at effective business problem solving.

There are 150 ideas but my favourites have got to be those I remember. "The barometer and the house", "Curiosity fed the cat" and "The curious creature of habit" just to name a few. And hey, now I know that I'm not weird in getting my best ideas while in the shower - it's actually a proven fact! haha...

And there was this idea which talked about getting your ideas from somewhere else which made me feel a lot better about never really being too immersed in the design scene and not to beat myself up about not reading enough though I love writing. Whoever is to say your source of ideas must derive from the very same things you're doing or involved in?

At the end of the day, the book is inspiring. I'd say, even if you're not in business, go read it and trigger your thoughts :O)

Read:
The Idea Book by Fredrik Haren

Visit:
www.theideabook.org